Dutch agency, Boomerang Create, needed an American-based copywriter proficient with global branding to translate their vision for two campaigns into language that would resonate with American audiences.
The first challenge was to create in-image ad copy and corresponding social media captions to promote Heineken Light's award-winning, low calorie light beer.
The second was to create clever, city-specific Twitter web card copy for Heineken's Gratafy campaign, and to create engaging copy to promote their NY-based Subway Symphony campaign. They loved these results:
