WORD-OLOGY

When Chadwick School needed a refresh of their 100+ page website, I dove deep into the culture and character of this remarkable K-12 independent school. Working alongside their development team in London, I distilled their former site content into high-level messaging that succinctly captured the unique spirit of the school. That meant crafting vibrant headlines, body copy, and calls-to-action that informed and enticed prospective families while also celebrating current ones.

In addition to copywriting, I helped curate photos and used their CMS to design specialty pages and compose interior page layouts.

Chadwick School’s new award-winning website caught the attention of their sister school, Chadwick International in South Korea, who then hired me to revamp their site content as well.