A+E NETWORKS — WORD-OLOGY

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A+E Networks needed to revamp their entire catalog of multi-channel film and television programs in a hurry. I was hired to whittle down and punch up stale synopses, craft catchy headlines, and entice international media buyers to purchase A+E's programming at MIPCOM—the industry's annual sales conference in Europe. Below is a small sampling from the 162-page catalog.

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